Privacy policy

Last updated: 11 November 2026

This policy covers all the websites, software and emails run by Bluebell Data. It tells you what personal details we keep, why we keep them, who else sees them and what your rights are.

We have tried to keep it short and plain. If anything is not clear, please ask us.

Who we are

Bluebell Data is a small UK business. It is the trading name of a sole trader business. The owner's name is on our ICO register entry and on receipts, and we will tell you if you ask.

Bluebell Data runs these products and websites:

In data protection law, Bluebell Data is the "controller". This means we decide how your details are used, and we are responsible for them.

Our address: Bluebell Data, Suite 855, 80A Ruskin Ave, Welling DA16 3QQ, United Kingdom.

Email: privacy@bluebelldata.co.uk

We pay the data protection fee to the Information Commission (the ICO). ICO registration number: ZC299377

The short version

What we collect on every site

When you contact us. We keep your name, your email address and what you wrote. This includes emails, contact forms and messages you send through the help chat on some of our sites.

When you join a mailing list. We keep your first name, your email address and a record of when and where you signed up. If the form asks, we also keep your answer to the marketing tick box.

When you buy. You pay on our ThriveCart checkout page. Card payments go through Stripe. PayPal payments go through PayPal. We get your name, email address, what you bought, the price, the date and the order number. We may also get your country or address if the checkout asks for it, for tax and fraud checks. We do not get your full card number or your PayPal login.

When you visit our websites. Our web servers keep standard logs. These hold your IP address, the date and time, the pages you asked for and your browser type. We use them to keep the sites safe and working.

Cookies and similar tools. Some of our sites use cookies for website statistics, sign-up pop-ups or a help chat. See "Cookies" below.

What we collect for each product

Each product needs a little more. Here is what, product by product.

BF Tabby Bot

CashoutTrading

PR Ratings

Greyhorse Bot and our other Betfair bots

Linking your Betfair account

Our bots use Betfair's official software system. To use a bot, you link your own Betfair account to it once, on our registration page.

Betfair runs your Betfair account. Betfair is responsible for its own use of your details. See the Betfair privacy policy for that. We are not connected with Betfair.

Where your details come from

Most details come from you, when you fill in a form, buy, register or write to us.

Some come from other places:

Why we use your details, and the law that allows it

The law says we must have a lawful reason, called a "lawful basis", for each use. Here are ours.

To sell and deliver what you buy. This covers your login, User ID, Betfair link, access dates, software updates and emails about your account. Lawful basis: our contract with you.

To answer your questions and give support. Lawful basis: our contract with you if you are a customer. If you are not a customer, it is our legitimate interest in replying to you.

To keep our sites and systems safe, and to stop misuse. This covers server logs, membership checks and the one-free-trial-per-account rule. Lawful basis: our legitimate interests.

To keep tax and accounting records. Lawful basis: legal obligation. The law says we must keep them.

To send marketing emails, such as offers, guides and news, if you signed up for them. Lawful basis: your consent. You can withdraw it at any time.

To send marketing emails to customers about our similar products. If you bought from us, or started a trial, we may email you about our similar products. We do this only if we gave you a clear chance to say no when we collected your email, and you did not. Every email lets you say no again. The law calls this the "soft opt-in". Lawful basis: our legitimate interests.

To understand how people use our websites, using statistics cookies. Lawful basis: your consent, where the site asks for it.

To deal with legal claims. Lawful basis: our legitimate interests, or legal obligation.

"Legitimate interests" means we have a fair business reason, and it does not override your rights. You can object to any use based on legitimate interests. See "Your rights".

We do not make decisions about you by computer alone that have a legal or similar big effect on you. Our system does check by itself if a Betfair account has had a free trial before. If you think it got this wrong, please tell us. We will check it by hand.

Who we share your details with

We never sell your details. We do not give them to other businesses for their own marketing.

We use some trusted companies to run the business. They work for us, and they may only use your details to do that work. They are:

We may also share details when the law says we must, for example with HM Revenue and Customs or the police. We may share them to protect our rights, for example in a payment dispute.

Some companies are responsible for your details themselves, not on our behalf:

Stripe and PayPal handle your payment details. They also use them for their own purposes, such as fraud checks and following the law. Their own privacy policies apply to that.

If we ever sold the business, your details could pass to the new owner. They would have to follow this policy.

Sending details outside the UK

Some of the companies above are based in, or use servers in, other countries. These include the USA, Canada and countries in the European Union.

When your details go outside the UK, we make sure UK law's protections go with them. We do this in one of these ways:

You can ask us for more details.

How long we keep your details

We keep your details only while we have a good reason to.

We look at old records from time to time. We delete the ones we no longer need, or remove anything that shows who you are.

You can ask us to delete your details at any time. We will delete them, or remove anything that shows who you are, unless the law says we must keep them, for example tax records. For the Betfair registration record, we remove your name, email address and country. We keep only the Betfair customer number and trial record.

We may also keep details for longer if there is a complaint or legal claim, but only until it is settled.

Your rights

You have these rights over your details:

To use any of these rights, email privacy@bluebelldata.co.uk or write to us at the address above. It is free. We may need to check who you are first.

We will reply within one month. If your request is complicated, we may need up to two more months. If so, we will tell you within the first month.

Complaints

If you are unhappy with how we use your details, please tell us first. Email privacy@bluebelldata.co.uk or write to us at the address above.

We will tell you we have received your complaint within 30 days. We will look into it and tell you what we found.

If you are still unhappy, you can complain to the Information Commission (the ICO). This is the UK's data protection regulator.

How we keep your details safe

If something goes wrong and it puts you at high risk, we will tell you without delay. We will tell the ICO where the law says we must.

Age 18 and over only

Our products are for betting. They are only for people aged 18 and over. We do not knowingly collect details from anyone under 18. If we find that we have, we will delete them.

Cookies

Cookies are small files that a website stores in your browser. Some of our sites use them. For example, they may remember your login, show a sign-up pop-up, run a help chat or count visitors.

Each website explains its own cookies on its cookie notice. It also lets you say yes or no to the ones that are not needed. Please see the cookie notice on the site you are using.

Links to other websites

Our sites link to other websites, such as Betfair, YouTube, Facebook, GamCare and GAMSTOP. Those websites have their own privacy policies. We are not responsible for them.

Changes to this policy

We may update this policy. When we do, we will change the date at the top. If a change matters to you, we will email you or tell you on our websites.

Contact us

Email: privacy@bluebelldata.co.uk

Post: Bluebell Data, Suite 855, 80A Ruskin Ave, Welling DA16 3QQ, United Kingdom

ICO registration number: ZC299377